Sports Interactive Limited is the creative studio behind the Football Manager series of interactive games. Based in Old Street, Central London the studio is wholly owned by the Japanese software and video game company Sega. In addition to its work on Football Manager, the studio has also created a number of other sports management simulations including NHL Eastside Hockey Manager and Championship Manager Quiz, and is the former developer of Championship Manager. Each release of Championship Manager/Football Manager has traditionally been one of the fastest selling PC games in the UK with Championship Manager 4 the fastest of all time.

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